A case study on “BOEING”
CASE QUESTIONS:
Imagine that you are an organisational development (OD) consultant who has been brought in to assist Boeing:
1. What is your analysis of what went wrong? Critically discuss what Boeing should have done to avoid this issue?
2. In your view, what change management process (model) must be structured and implemented to enhance Boeing’s competitive advantage in the market in the future? Please provide a clear justification for your proposed model.
3. What obstacles would you expect Boeing to meet in implementing your proposal? How should these obstacles be overcome?