General information
Viacom, Inc. is an American media corporation that mainly deals with cinema and cable television. At the moment, market statistics place the company at sixth position in broadcasting and cable companies based on revenue (Stempel, 2012).
The company history traces its operations in the 1950s when CBS Corporation (CBS) instituted a department that could handle the syndication of various television programs it offered.
The current version of its business came into place in 2005 after breaking off from CBS Corp. It is now comprised of multiple networks such as Viacom Media Networks, Paramount Pictures, and BET Networks. By the help of this brands, the company can reach more than 700 million subscribers in more than 160 nations (Sweeney, 2008). The major stake control of the company is Sumner Redstone together with CBS via its National Amusements, Inc.
Reporting of its operations and results is done by the help of two major operating divisions; Filmed Entertainment and Media Networks. The following unit comprises 73% of the company revenues in the fiscal year 2014, while the former fill the other part the balance by the various businesses such as theatrical, home theater, and television licensing (Fixmer, 2008).
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