Analyze the following case study, Trap-Ease America: The Big Cheese of Mousetraps, pages 64-65.
Submit your assignment by attaching a document utilizing the link above. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M1_CS_TapeEase).
To be considered for grading each student must complete the Case Study assignment with the following requirements:
Title Page with student's name and assignment number and title.
References using APA in-text citations
Written in essay format with at least three sections, a 150 word introduction, content, and wrap-up or summary.
Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed). Upper Saddle River, New Jersey: Pearson Education Inc.