Marketing Communications case study of toys and souvenirs.
I will upload the instructions of the project to you. (Please have a look)!!!!!!
In fact, this project need to include 5 part
1) Introduction:
2) Review marketing plan:
i. Outline the marketing plan and Critically evaluate the value of marketing communications to the marketing plan.
3. Analyse promotional:
Program situation Critically evaluate situation factors affecting the communication.and Analyse the target audience.
4. Analyse communications process:
i. Consolidate implications from the above.
ii. Critically evaluate the impact on source, message and channel factors.
iii. Establish a communications objective(s).
5. Conclusion: