Assignment task: The client ADT Security Services (NYSE: ADT) is an American corporation that provides residential and small business electronic security systems, fire protection and other related alarm monitoring services in 35 countries. The corporate head office is located in Boca Raton, Florida. ADT is the largest security company in the United States and Canada, serving over 6.5 million customers. As of 2013 ADT holds 25% market share of the residential market and 13% of the small business market in the US.
ADT has been in India for the last 7 years. It installs and maintains electronic security equipment for both residential and business in India. This case concerns ADT's Indian business only. The company saw a 15%-18% growth in profitability in the first four years after which growth has tapered off to 10% and is still decreasing. The company wants to accelerate its growth and improve its profitability in India. What are your thoughts on it?
Phase 1: What additional information is required? What are primary goals in this case?