Review the file attached and answer the following questions:
Case Study questions:
As a marketing consultant you have been asked to produce a set of recommendations on the key macro and micro-environmental factors that may influence Banyan Tree's success in Europe, America, Arab and Asia. You are required to:
1) Use secondary research sources to collect macro-environmental information about these markets, using appropriate academic sources of information.
2) Produce a report that synthesises the information collected through secondary research and critically evaluate these markets using relevant international marketing theories. The report should contain a set of recommendations to Banyan Tree which identifies opportunities and challenges in each of the markets. Justify your recommendations and, where relevant, use examples to support your argument.
Attachment:- banyan study.rar