Assignment:
Prepare and write a case study for a company or an organization. I can not make a decision on which one, so perhaps you can suggest. The purpose of a case study is to provide a more thorough analysis of a situation or "case" to solve a business problem for the company. Identify a problem then through in-depth study and analysis recommend solutions for these problems as part of the case analysis.
Prepare a paper to present a component of the research. Gather and analyze secondary data, create a tool or instrument to gather and analyze primary data, gathering related research and preparing a literature review, preparing and analyzing tables, charts, and supporting text, working with existing models or developing new models for use in research, etc.
Should contain:
1) Statement of purpose
2) Executive summary
3) Mission statement
4) Business objectives
5) Company description
6) Description of staffing (key Personnel)
7) Analysis of the real industry
8) Analysis of the virtual enterprise industry
9) Marketing plan
o Product
o Price
o Placement
o Promotion
o Target market
o Market segmentation
10) Internal Audit: Strengths & Weaknesses
11) External Audit: Opportunities & Threats
12) Discussion of Business Risks
13) Location
14) Explanation of how the firm (as relevant to the business):
o Acquires products/ services
o Stores products
o Distributes products/service
15) Balance sheet (actual dollar amounts as of Nov. 30th compared to projected dollar amounts for fiscal year)
16) 3- Year projected income statement
17) 1-Year projected cash flow statement
18) Break-even analysis
19) Explanation of financials
20) The projections that support the business plan