Case study


Case Assignment must be 750–1000 words and use current APA format with a cover page, 1” margins, 12-point font, content, in-text citations, and a references page (the word count does not include the questions, cover page, or references page).
simply type the questions as a heading and respond. In addition, you must incorporate 2–4 scholarly research articles in your response.

1. Describe the sampling strategy. How appropriate were the various sampling design decisions?
2. What, if any, problems did you find with the questionnaire as a who
Consider structure, directions, question order, question phrasing, appropriateness of response strategy chosen, etc.

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Marketing Research: Case study
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