Problem:
You own your own company and would like to "go global!" Research a potential market and product to get your export operations started and present your findings to potential investors. Explain how and why you chose your market and product.
Create a 15-to 20-slide (plus one reference slide) Microsoft PowerPoint presentation with detailed speaker's notes that analyzes a potential international business opportunity. Include at least 3 resources besides the textbook. Use the outline below and the information you gathered throughout the course to complete the assignment.
- Introduction
- Description of product to be exported
- Characteristics of target market
- GNP/capita
- GNP/capita growth rate
- Size of market
- Market screening
- Basic need potential
- Exchange rate trends
- Import restrictions
- Price controls
- Government and public attitude toward buying American products
- Size, number, and financial strength of competitors
- Sociocultural forces
- Attitudes and beliefs
- Languages
- Education
- Export marketing strategies
- Conclusion