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Case scenario-california pizza kitchen strategy

Case Scenario: California Pizza Kitchen Strategy (CPK)

Problem 1. What is CPK's strategy, low cost, differentiation, focus, or pre-emptive?

Problem 2. What is the effectiveness of CPK's' strategy in the light of its internal strengths and weaknesses, and external threats and opportunities?.

Problem 3. Has it created any sustained competitive advantages?

Problem 4. What can CPK do to build on its strengths and shore up its weaknesses by altering its strategic choices?

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