Review the Case- Regression-Based Site Selection at La Quinta Hotels
And, response to the following Questions
• Which of the three success measures Is appropriate? (Use both Intuitive and data-driven arguments.)
• Are the variables considered (Table 14.16) appropriate for the decision at hand? What other variables might you want to consider?
• Determine appropriate predictors of operating margin through correlation and regression analysis. Comment on the variables both in and not in your predic¬tive model.
• How should your model be used In site selection?
• Make recommendations concerning the Dallas expansion.
Attachment:- refer.rar