Assignment task: Read the case study on Proctor and Gamble - A Model of Innovative Outsourcing. Answer the following questions: How did P&G's decision to centralize and standardize global business services in the 1990s enable it to effectively outsource business services starting in 2003? How has outsourcing benefited both P&G and its strategic outsourcing partners? How does P&G's strategic alliance management system help it avoid the pitfalls of outsourcing? What risks does the system not address? Procter and Gamble generated $83 billion in sales worldwide in 2013. What advantage does this give it in negotiating outsourcing contracts with its strategic partners? Can smaller companies achieve similar outsourcing success with a smart outsourcing strategy? Why or why not? What lessons can large companies and governments take away from P&G's success with outsourcing?