Solved: Case-is counterfeiting of louis vuitton always a negative, Marketing Management

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Case-is counterfeiting of louis vuitton always a negative

Consider the attached Louis Vuitton case Study.

Q1. How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its cachet?.

Q2. Is the counterfeiting of Louis Vuitton always a negative? Are there any circumstances where it can be seen as having some positive aspects?

Reference: Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall

Attachment:- Louis Vuitton.rar

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Marketing Management: Case-is counterfeiting of louis vuitton always a negative

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