Case i - product development why is caterpillar so careful

Question

Case I - product Development

Questions-

1. Why is it so important for Caterpillar to develop new products on a regular basis?

2. Why is Caterpillar so careful to test-market its products prior to commercialization?

3. What are some of the benefits and risks of Caterpillar's line extensions?

Case II - Starbucks Refines the Customer Experience

Questions-

1. In terms of situational influences and level of involvement, what are the benefits of mobile pay?

2. With Evolution Fresh, which psychological influences on consumer buying decision does Starbucks seem to be addressing?

3. Why would Starbucks want customers to know that it believes in social responsibility?

Answer 1

There are so many case study that involve all kind of products as well significant for Caterpillar Case I - product Development Questions- 1. Why is it so significant for Caterpillar to expand new products on a regular basis? 2. Why is Caterpillar so watchful to test-market its products prior to commercialization? 3. What are several of the advantages and risks of Caterpillar's line extensions? Case II - Starbucks Refines the Customer Experience Questions- 1. In terms of situational influences and level of participation, what are the advantages of mobile pay? 2. Through development Fresh, which psychological effects on consumer buying decision does Starbucks seem to be addressing?