Assignment:
Case -Glass Egg Digital Media - Resource and Capabilities Matrix
Use a resource and capabilities matrix to analyze the strengths and weaknesses of Glass Egg. There are three parts to this assignment:
(1) Identify and list each of their key resources and capabilities, appraising both the relative importance and the relative strength of each resource or capability;
(2) plot each of these resources and capabilities onto a matrix; and
(3) use this analysis to formulate strategies that will help Glass Egg overcome the challenges discussed in the case. How will they exploit key strengths? Manage weaknesses? Please provide the list with appraisals, the matrix, and a 1 to 2 page discussion of the strategic implications.
Case-Stalinicks - Value Chain Analysis
Please provide a value chain analysis of Starbucks' business model. Specifically, for each primary and support activity in which Starbucks has a substantial value-creating activity, list the key components of this activity. Identify at least one value-chain activity that is a "core competence" creating economic value for Starbucks. To encourage conciseness, there is a limit of two pages for this assignment. This assignment is to be typed in paragraph form (not bullet points). No diagram is necessary.