Http://www.businessweek.com/magazine/content/06_13/b3977049.htm
Assignment Details:
Write a short (2 to 3 single-spaced pages) paper analyzing the case. Do not simply provide your answers to the discussion questions listed at the end of the case. Instead, write a paper with your full analysis of the case and make sure you have also completely addressed the included questions as part of your analysis.
Before starting your analysis, I suggest you read the case twice. Your paper should do more than describe the situation summarized in the text. You should provide your assessment of the situation and its causes, and offer suggestions and solutions when possible.