Subject: Strategic Management of Technology
Case Analysis: Google: Research Google's attempt to buy into wireless via the 700 MHz Spectrum Auction.
Answer the following questions:
- Why did Google make this move? What do they hope to accomplish?
- How does Google's support for Open Access fit into Google's plans?
- It looks like Google wants to get into wireless, yet wireless is not one of Google's core competencies. What can Google deal about this?
- Apply as many COs as you can to Google's attempt to buy into wireless.
Please answer with enough details and cite the reference.