Case analysis for Home Depot and interconnected Retail:
Description
This paper should answer the following questions:
What do Home Depot customers need from a home improvement planning, shopping and buying experience?
How do Home Depot’s store-based customers differe from their non-store customers? How can technology help Home Depot to better meet all their customers’ needs?
How does Home Depot compete in terms of positioning itself as THE distination for all home improvement needs? How can it improve?
How has merchandising and category management changed at Home Depot over time? How has this shift affected the chain?
How can its merchandising strategy be exemplified online, and integrated into its store presence?