Case Analysis: Chantal Cookware
Chantal Cookware is a small, private company with a 15-year record of success in the design, assembly, and sale of high-end cookware. It experiences serious setbacks when consumers' tastes shift from colorful enamel-on-steel products to commercial-style cookware. How should Heida Thurlow decide how to revitalize the business? Your analysis should justify the recommendations among the several alternatives, including entering a lower-priced niche or repositioning the existing product line.
Please use the case “Chantal Cookware Corp.” (Harvard Business School case, no. 9-699-023).