Case one laptop per child why are microsoft intel and, Marketing Management

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Case one laptop per child why are microsoft intel and

Case: One Laptop Per Child

Answer the following:

1. Why are Microsoft, Intel, and other leading for-profit companies interested in low-cost computers for the developing world? Please explain.

2. Do you agree with Negroponte's decision to partner with Microsoft? Why?

3. Find another company who is successfully executing a "Give One Get One" business model. Describe that company, its history, brand equity, and its financial status. Describe its strategies and marketing tactics with that "Give One Get One" philosophy. Compare this to OLPC's industry/product and discuss whether the concept can be successful.

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Marketing Management: Case one laptop per child why are microsoft intel and

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