Task - Group Case Study - Ethics and Corporate Social Responsibility
Format: Report format, times new roman. The report needs to consist at least the following:
a. Executive Summary - Ideally one page but no more than two.
b. Sections 1: Introduction
c. Sections 2: Main body of the report consisting the questions at the end of case study.
d. Sections 3: Conclusions.
e. Reference List.
Case - Starbuck's Mission: Social Responsibility and Brand Strength
Questions:
1. Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy?
2. Is Starbucks unique in being able to provide a high level of benefits to its employees?
3. Do you think Starbucks has grown rapidly because of its ethical and social responsible activities or because it provides products and an environment customers want?