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Case - starbucks-going global fast how has starbucks grown

CASE - Starbucks-Going Global Fast

1. How has Starbucks grown their business?

2. What led to Starbucks' challenges? What mistakes did Starbucks make?

3. How do you recommend Starbucks move forward? What needs to be done?

4. What are the key difficulties with the "path forward" you recommend?

5. Discuss how Starbucks might be able to pursue growth through innovation.

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