Case - Ford Motor Company - 2009
Prepare the Case using given Template.
Contents -
Overview:
- Introduction to the company
- Introduction to the case study
- Company key strategist
Managerial study:
Analysis
- SWOT analysis
- PEST analysis
- Porter's forces
- Human resource issues
Problems
- Major managerial problem
- Minor managerial problems
Marketing study:
Strategies
- Marketing strategies being followed
- USP/CSA
- Positioning
- Industry trend
Matrixes
- Position on PLC
- Position on BCG Matrix
- Position on Ansoff's Matrix
Problems
- Major marketing problem
- Minor marketing problems
Operational study:
Analysis
- Hierarchy and chain of command
- Supply chain
- IT and ERP
Problems
- Major operational problem
- Minor operational problems
Financial study:
Performance
- Ratio analysis
- Interpretations
- Trend analysis
- Industrial
- Horizontal
- Vertical
Problems
- Major financial problem
- Minor financial problems
Conclusion:
Recommendations:
- TOWS analysis
- General recommendations
Attachment:- Asignment Files.rar