Can you think of an IMC campaign? Progressive is one example, but there are plenty out there. Feel free to go back in history and think of campaigns like IBM's launch of the personal computer using the Charlie Chaplin-like character or Coke's I'd Like to Teach the World to sing campaign, or Apple's IMC campaigns used on every new product launch. Remember; don't just focus on the advertising. Find those other promotion tools they used to convey the selling proposition. You may want to read most of reading before tackling this discussion topic to get a better idea of what all the promotion mix tools are, and how the AIDA model works. You can use the bulleted example as your format to keep it brief and simple.