Problem 1: Can Wendy's successful Twitter campaign be replicated on other social media platforms?
Problem 2: Is Wendy's reaching the appropriate target markets with its Twitter campaign?
Problem 3: Did Wendy's Twitter campaign increase the company's sales and profits? (Hint: For an expenditure of $134,400, how many customers/average spend do you need?)
Problem 4: How can Wendy's improve its social media strategy in the future?
Problem 5: Wendy's created a distinct identity through its snarky, humorous tweets. Was Wendy's strategy an intended strategy or an emergent strategy?