1. Identify different categories of information affecting the firm's macro-environment. match the following letters below to the appropirate sentence.
a. Existing competitors
b. New Competition
c. Suppliers
d. Substitutes
e. Buyers
2. Can threaten the focus firm's profits by increasing the price or decreasing the supplied quantity of necessary inputs.
Have the ability to decrease the firm's revenue.
Recently began operating in the industry or will begin operating in the industry soon.
Threatens the focus firm by reducing economic profits.
Meet approximately the same customer needs but in different ways.