1. Explain why a salesperson and sales manager should organize a presentation so that it appeals to as many of the 5 senses as possible. Which two senses are the most critical to appeal to and why?
2. Do you think that the amount of training, education, and/or certifications an employee receives plays into internal and external market competitiveness?
3. Can companies easily develop compensation that is both internally consistent and market competitive?
What are some of the challenges to this goal?