Assignment:
Calibrate Global M-Channel Composition
Global marketing managers, in creating the global marketing channel, must combine domestic home country intermediaries with foreign host country channel members. You will design a marketing channel in this assignment.
Select a domestic home country company and physical product brand from Business's "Best Global Brands" issue.
- Choose a foreign host country target market from a global country data directory source.
- Identify specific global marketing channel functions required to distribute the selected product from the domestic company location to a home country trade port to be shipped to the chosen foreign country.
- Identify the specific global marketing channel functions required to distribute the selected product from the foreign country entry port to a designated retail outlet for target market customers.
- Categorize the primary global marketing channel functions performed in the domestic home country and foreign host country markets, and present them in a table.
- Search for and specify actual companies or government entities that would perform distribution functions in domestic and foreign country markets. Describe the type of company if information about a real company is unavailable.
- Write a brief comment on the importance of categorizing distribution functions for calibrating the composition of global marketing channel members.
Cite all sources.
Present your report in a 3 page Word document formatted in APA style.