KidCo has produced a new toy for young children. It costs KidCo $25 to produce and package each toy. KidCo sells the game to various retailers (e.g., toy stores and discount stores), and sets the wholesale price to achieve a 60% markup “on cost”. If these retailers, in turn, calculate their price (to consumer) based on a 50% markup “on the retail price” how much will a consumer pay for the toy?