Assignment: Strategic Marketing Plan/Marketing Metrics
The owners of The Westside Coffee Company have asked you to help them define their target audience a bit more clearly.
Create 4 to 6 slides Microsoft PowerPoint presentation in which you develop a consumer persona for each of the five segments using the Westside Coffee Company Customer Segments.
Make an annual marketing plan for The Westside Coffee Company using the marketing calendar template. Assign a budgeted amount to each marketing activity in the plan to calculate a total marketing budget. Reference estimates to bring forward these costs as well.
Do a breakeven analysis using the following assumptions.
Retail Coffee Shop Store:
1. Price of a cup of coffee: $6.00
2. Profit per cup: $4.00
3. Average daily customers: 750 customers
Grocery store:
1. Retail price for bagged product: $9.99 per bag
2. Profit per bag: $3.33
3. Monthly sales of bagged coffee: 250 bags
Calculate the total marketing budget range for both the coffeehouse and the bagged coffee separately. Adjust to ensure the marketing budget falls between 7% and 10% of profits.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.