Create the chart Using excel. Attached a consumer report about detergents. Interpret/ discuss the results you get. Discuss what is depicted on the graph you present.
Construct a Customer Value Map about detergents In order to do so you need to calculate the relative performance, and plot them according to the corresponding price. The "Fair Price Line" is the regression of price by performance.
Interpret the Value Map. Connect the material in the course to your explanations. Highlight your connection(s) and concepts (refer to the syllabus for an example). Locate your organization's product or service on the map. Discuss how would you improve your brand's perceived customer value?
Since it is hard to post the graph directly in the discussion forum attach a file with the graph and post your interpretation. Please be careful to post in the corresponding forum. Include the reference.