Calculate mobils share of requirements


Question: Mobil 1 is a leading synthetic motor oil. Competitors include Quaker State and Castrol. Synthetic oils can deliver crucial advantages to your engine: long oil life, reduced fuel consumption and wear, quicker cold starts, and cleaner, longer-lasting engines. As the price of engine repairs increases, more consumers are considering synthetic motor oil. The industry is targeting owners of mid to high range import vehicles, such as BMW, Mercedes, Lexus, Acura and Range Rover. Mobil reported 2010 U.S. sales for Mobil 1 of $ 25.2 million. Based on company research, Mobil estimates category sales to Mobil 1 customers of $ 64.0 million. Calculate Mobil's share of requirements for its synthetic oil brand. Report your answer to two decimal places.

 

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Marketing Management: Calculate mobils share of requirements
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