Calculate fancyschmancys penetration share, Marketing Management

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Calculate fancyschmancys penetration share

Problem

FancySchmancy supplies hotels across Prince Edward Island. They have a 20% market share in Charlottetown Prince Edward Island where the Heavy Usage Index is 1.08. Over the last seven months, for every $990 spent with FancySchmancy these brand buyers spent a total of $4896 in the category. Calculate FancySchmancy's penetration share.

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Marketing Management: Calculate fancyschmancys penetration share

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Marketing Management: Calculate fancyschmancys penetration share

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