1. By which of the following this company pull off mass customization? And why? Justify your answer
1) Trend of technology (Technology evolution) 2) Their product or service differentiation 3) Supply chain management
2. Describe the briefly the business model of this company to achieve Mass Customization?
3. What are the competitive advantages this company gained from Mass customization?
Note this is not a case study you can choose any company and answer the questions listed above.