Buying the full gamut of entertainment products, Marketing Management

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Buying the full gamut of entertainment products

Question: Comcast cable company wants Mickey to buy the full gamut of entertainment products, and the more he buys-digital television, premium channels, downloadable movies, local and long-distance phone service, cellular service, high-speed internet-the better the deal becomes compared to the total of the individual prices of each product. Comcast is using a ________

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