Solved: Buying a banner ad to be run at the top of a web site, Marketing Management

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Buying a banner ad to be run at the top of a web site

Problem:

Travel World is considering buying a banner ad to be run at the top of a web site featuring discounts on air flights and car rentals. The web site is run by a company called CarryAll. Is there exchange potential in this example?

Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 1-3, Pages 1-88.

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Marketing Management: Buying a banner ad to be run at the top of a web site

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