Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Reference the Discussion Forum Grading Rubric for guidance on how your discussion will be evaluated.
Global Markets
Businesses today have become increasingly global in scope. Discuss some of the conditions that have led to the development of global markets. How does an understanding of geography and history help an international marketer? Why should international marketers be concerned with cultural considerations in a foreign market?