Problem:
The Internet has opened up markets for businesses seeking international commercial contacts. Now, marketing can be carried out 24 hours a day, 7 days a week. The most important consideration is to decide the most appropriate strategy to use for a specific business.
Tasks:
Compare and contrast the approaches and concerns of a manager when formulating business strategies for the following international markets:
- A technology-based company
- A traditional manufacturing business
- Provide examples to support your answers.