Business relationships and strategic partnerships, Business Management

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Business relationships and strategic partnerships

1. Discuss how business relationships and strategic partnerships have helped to increase the value of CamelBak's products and the business itself.

2. What type(s) of business market customers does CamelBak sell to?

3. Review the types of demand that most influence business markets. Which ones do you think are most important for CamelBak to consider in their marketing strategy? Why?

4. What type of business product is a Camelbak backpack?

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Business Management: Business relationships and strategic partnerships

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Business Management: Business relationships and strategic partnerships

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