Assignment task: A business plan for a new private hospital the UAE:
Consider the following-
You have been approached by several investors who have expressed their interest in your Healthcare industry experience, and want to make a new hospital, specialising in the Increasing short-term medical care from tourism. When writing your business plan imagine you are going to use it to 'sell' your business idea for the new hospital to potential investors. These are your target audience, and although you should include correct referencing this is not a traditional piece of academic writing.
Your submission in 3500 w that clearly includes the following key headlines - please include references
Executive Summary:
Explain the gap in the market that the new hospital attempts to solve. Include an industry / competitor overview.
Identify the demographic, psychographic and behavioral segments that the new specialist hospital will appeal to.
Conduct a PESTLE analysis to support your answer.
Identify the SWOT for the new hospital.
Identify the key internal and external buyer behaviour influences that may affect a future patients' decision to use the new hospital.
Conduct a Porter's five forces summary for the new hospital.
Appendix - Any other data you may provide.