Business Communication, Ch. 9, Persuasive Messages
- Describe the relationship between credibility and persuasion.
- Explain the AIM planning process for persuasive messages and the basic components of most persuasive messages.
- Explain how the tone and style of persuasive messages impact their influence.
- Create compelling internal persuasive messages.
- Compose influential external persuasive messages.
- Construct effective mass sales messages.
- Evaluate persuasive messages for effectiveness and fairness.
Business Communication, Ch. 12, Research and Planning for Business Reports
- Explain how planning and conducting business research for reports impacts your credibility.
- Create research objectives that are specific and achievable.
- Explain principles of effective design for survey questions and choices.
- Develop charts and tables to concisely display data and accentuate key messages.
- Evaluate the usefulness of data sources for business research.
- Conduct secondary research to address a business problem.
- Evaluate research data, charts, and tables for fairness and effectiveness.
Business Communication, Ch. 13, Completing Business Reports
- Explain how completed reports affect your credibility.
- Demonstrate excellent thinking by applying a precision-oriented style to reports.
- Design your reports to aid in decision making.
- Project objectivity in reports.
- Review reports for effectiveness and fairness.
Answer each Ch. within 150-200 words, do not have to including all the questions, It could be one or two if it meets the word counts.