Overview
A gym has conducted a survey of its customers. After reading the literature, perform a suitable analysis and propose a change to the business, Your analysis should include a suitable hypothesis test to investigate the relationship between variables. Also pretend you do some market research to check if customers approve of the change. You will have to find a 90% confidence interval for the proportion of customers that support your proposed change and test the claim the proportion of customers that support the change is above 50%
Dataset
You must use the datasets given below (click to download):
Customer survey data
Proposed change data
3 Report Structure
The suggested report structure is as follows:
Section 1. Introduction
Section 2. Reviewing academic source(s) or website(s) relevant to the survey of gym customers
Find at least one journal article or website related to the survey of Gym customers and give a brief description.
Section 3. A simple Bivariate analysis of the customer survey data and Hypothesis test
Using the
Customer survey data
*Include at least one bivariate analysis that shows the relationship between two variables you discussed in Section 2.
You will need to use excel to do this, you must also use a filter to select a sample based on your student number (refer to preparation quizzes to find out how to do this)
*You will also need to perform at least one hypothesis test
Note that if you do a bivariate analysis there are 3 possible cases
Case 1: Two categorical variables
Give a two-way table, also give a chart that compares the proportions of the different groups.
Perform the chi square test of independence
Case 2: One categorical and one numerical variable
Give a table that compares the means and standard deviations of each group. Also, give a chart that shows the distribution of each variable.
Perform the two sample t test, If there are more than 2 categories just use the two most common categories.
Case 3: Two numerical variables
Give a scatterplot that shows the relationship between both variables. Also, find the mean and standard deviation for each of the variables.
For the Hypothesis Test that the slope is different to 0, If you are not sure how to do this you can replace one or both of your variables with a categorical variable and then a suitable analysis.
In all cases give suitable comments and make sure you include the sample size in your output.
Section 4. Managerial advice
Make a proposed changed based on your review of academic sources and bivariate analysis
Section 5. Analyze the survey data related to the proposed change in Section 4
Using the Proposed change data and filter that selects a sample based on your student number (refer to the preparation quizzes to see how to do this) find a 90% confidence interval for the proportion of customers that support the proposed change and test the claim the proportion of customers that support the change is above 50%
Section 6. Conclusion
Give a conclusion to Sections 2 - 5
Section 7
Reference list
4 Report Format
Choose one of the following formats:
Times New Roman, 12pt
Calibri, 11pt
Arial, 10pt
5 Submission
Submit your report into Turnitin. There is no hard copy submission
1500 words + or - 10%
Referencing
Use Harvard referencing