BUS 359 Consumer Behavior Assignment- Stony Brook University
This project involves an analysis of an Asian Multinational company in relation to the marketing, political and the economic integration of Asia to the global economy.
The objective is to allow you to learn about this company's strategy of going global. You can do your analysis from marketing, financial, management, or political viewpoints:
Remember: The theme is "Asian company's strategy of going global"
Your final paper (about 12 pages) should persuasively argue and reason half a dozen major points. The final report will require your critical insights, analysis, and recommendations for this company.
1. An introduction of the company?
2. Why did this company want to globalize?
3. What were the most important issues/challenges that confront the company when they started to consider steps of globalizing the company?
4. What is your analysis of these issues?
• Use the competitive models (PESTAL, SWOT, Porter) to analysis the external and the internal factors affecting this company.
• Use these results to do an analysis using PORTER's 5 forces and Diamond Model
5. Conclusion: What, exactly, should the company (case protagonists) do? Recommend an explicit, feasible plan of action that will improve the company's competitive position and/or outcomes.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.