INTRODUCTION TO BUSINESS LAW ASSIGNMENT - CASE STUDY
The questions to be answered on the separate responses document
Your report will be marked out of a total of 20. The marks available for each separate question are stated in square brackets at the end of each question
1 Briefly describe the three aspects of TPG's advertising which the ACCC considered to be defective
2 The ACCC alleged that TPG's advertising contravened two statutory provisions; what were those statutory provisions (ie, which sections of which Act)? and what was it about the advertisements which contravened each of those provisions
3 What were the findings (conclusions) of the primary judge about the following aspects of the advertising
- bundling
- the set up fee
- single price
4 In what two ways did the Full Court take a different approach from that of the primary judge in deciding whether the TPG advertising was misleading?
5 The High Court concluded that the approach taken by the Full Court was not correct. For what two reasons did the High Court come to this conclusion?
6 The Full Court, in coming to its conclusions, applied as a precedent the ratio in a case called Parkdale Custom Built Furniture v Puxu ("Puxu"). The High Court said that the Full Court should not have applied the principle in Puxu and gave three reasons for this. Briefly explain any two of the reasons the High Court said made the Puxu case different from the TPG advertising.
7 If you were employed in the marketing section of an internet service provider or a fitness centre which was about to launch an advertising campaign promoting an attractive "plan" for membership in which there were several "parts" (costs and benefits) to be taken into account by potential customers, what points of advice would you give about the form the advertising should take, based on your understanding of the High Court's ruling in ACCC v TPG?
Attachment:- High Court.pdf