BUOL643 Sales & Customer Relationship Management Assignment- University of the Cumberlands
Ten Thousand Villages of Cincinnati:
The First Year and Beyond
After reviewing the case, respond to the following questions:
1. Contrast fair trade (as introduced in the case) with the traditional form of free trade.
2. How do the mission statements and operating principles of TTV and TTV Cincinnati (TTVC) supportthe ideology of free trade? Discuss the balance/conflict that may exist between the nonprofit missionand the effort to increase sales.
3. What makes cultural creatives a unique segment in the U.S. marketplace? What specific marketingtechniques should TTVC use to appeal to the cultural creative segment?
4. What should Karen do to prepare for year two and beyond? Does it make sense for TTVC to focuson its current customers in year two? Why or why not?
5. Define customer relationship management, discuss how CRM is appropriate for TTVC and give samples of CRM strategies that Cheryl may implement in the TTVC store.
Post your response (4-5 pages, double-spaced minimum) to these questions to this forum by Saturday at 6.00 pm
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Reference Page:
Conway Dato-on, M. (2010). Ten Thousand Villages of Cincinatti: The First year and beyond. Harvard Business Review, 1-15.
Attachment:- CASE-TEMPLATE.rar