Strategy
Compile the information presented in your previous papers.Yeti
Include the following in the presentation:
• Explain your promotional strategy for your product or service.
• Complete a SWOTT analysis on the new product we've come up with. Here are the topics that need to be covered.
• S - Strengths
• W - Weaknesses
• O - Opportunities
• T - Threats
• T - Trends
• Develop an initial budget for your plan.
• Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
• Provide justification for your choices.
• Explain the evaluation and control methods you will use to measure the success of your plan.