Assignment:
Build a communication plan for the company about the merger or acquisition.
Communicate the Vision of the "8-Step Change Model."
Describe how you will:
- Communicate your change vision to others.
- Address peoples' concerns and anxieties, openly and honestly.
- Apply your vision to all aspects of operations - from training to performance reviews.
- Lead by example.
Then, use the template below:
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Communication Plan for Company
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ELEMENT
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ACTION
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Communications Infrastructure
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What communications capacity do you have - staff and time? What resources do you need?
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Goals
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What do you want to convey to stakeholders?
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Stakeholders
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Who is your target audience?
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What different needs do your stakeholders have?
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Research
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What do you need to know about your target audience? How will you get the information?
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Frame the Issue
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Describe the change that you want to communicate and any effects.
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Message
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What are the elements of your message:
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Problem
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Solution
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Action
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Spokespeople
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Who are the best messengers to reach your target audience?
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Newshooks
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What are newshooks for the issue?
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Communications Channels and Outlets
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How will you reach your target audience, e.g., news media, workshops, all hands meetings, newsletters, email blasts, PSAs?
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News Media
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News article, Op ed, Letter to the editor, Radio talk show, Television talk show , Ted Talk, Multimedia presentation, or other
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Reporters/ Media Database
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Based on what you've checked above, rank the top 20 outlets you want coverage in.
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Pitch Reporters
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What will you pitch to the above media reps?
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