Problem: Frosted Flakes
I'm looking for clear, easy to understand documents that resonate with a highly persuasive style. There is no one right way to build a creative brief, but stronger ones could include a number of these key sections:
o Project overview
o Target audience
o Key messaging/reasons to buy
o Offers
o Formats/media channels
o Creative deliverables
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.