Question 1: What do you mean by the term advertising plan?
Question 2: Describe the different steps taken to build up an advertising campaign?
Question 3: What are the techniques employed for budgeting of an advertising campaign?
Question 4: What do you mean by the term developing advertising strategy?
Question 5: Describe the significance of the advertising evaluation.
Question 6: What do you mean by the term media planning and explain the objectives of a media plan for advertising?
Question 7: Describe the different elements. Which affect the media plan?
Question 8: Explain the activities for the development of a media plan and what attributes is relevant for considering a media vehicle for the media planning.
Question 9: Explain the benefits and drawbacks of different media regarding the media planning of advertising.
Question 10: Describe the brief process of the media planning. What are the limitations of a media plan? How you can assess the efficiency of a successful media plan.