BU480 e-Business Strategy Homework- Ashworth Colege
Part I: Explain how the Internet can help a company to achieve a competitive advantage in the marketplace through (i) cost leadership and (ii) differentiation. Illustrate each case through an actual example, other than those mentioned in the textbook.
Part II: Pick out an e-business company of your choice. Which type of competitive advantage does it pursue? What factors help this company create superior customer value? Is the strategy sustainable?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.